Site engagement metrics, such as bounce rate, time on site, and pages per session, can also impact a site's ranking in search results. Sites that provide engaging, high-quality content are more likely to have better engagement metrics and rank higher. Digital transformation Artificial intelligence (AI) is one of the most exciting and rapidly advancing fields in technology. AI has the potential to transform industries from healthcare to finance and transportation. With the ability to analyze large amounts of data and perform tasks that would otherwise require human intelligence, AI is poised to change the way we live and work in the years to come.